Member focus – New Bond Street Pawnbrokers
What is your business speciality/USP?
New Bond Street Pawnbrokers is a multi-award-winning pawn shop in Mayfair, Central London, specialising in loans on fine assets like jewellery, watches, classic cars, diamonds, art, memorabilia, prints, sculptures and paintings.
With over 40 prestigious industry awards, a loyal customer base, and flawless reviews, our track record speaks for itself. We retain a customer base of high-net-worth individuals and famous names through competitive interest rates, discretion, trust, and impeccable service.
Founded by David Sonnethal, a seven-time National Pawnbrokers Association (NPA) award winner and familiar media figure, New Bond Street Pawnbrokers’ modern, forward-thinking approach to providing loans has not gone unnoticed by the public, the media, or trusted industry bodies.
Our reputation as an industry leader is cemented by awards that recognise the value that our store brings to customers. We took home the NPA Best Store of the Year award in 2019 and 2024 thanks to our commitment to innovation, adoption of technology, and a strong focus on teamwork, and the Employee of the Year NPA award in 2025. Additionally, the NPA highly commended us in 2022 and 2023 for our engaging social media work, which helped bring us closer to our customers.
New Bond Street Pawnbrokers also won “Best Website” and “Disruptive Business Model” at the UK Business Awards, thanks to our focus on customer-centric digital experiences. Finally, our win at the Experian Credit Awards demonstrates our dedication to responsible lending, customer care, and digital innovation in the luxury pawnbroking sector.
Transparency, fair lending practices, and user-friendly experiences are at the heart of what we do at New Bond Street Pawnbrokers. Reach out today to discover why we’re the most awarded pawn shop in the UK.
Our collateral loans consist of:
– Fixed Monthly Interest rate & no early payment penalties
– Accurate, auction-based valuations & same-day payment
– No hidden fees, no credit checks & FCA regulated
– Up to 7 Months Contract
– Pay you Loan Anytime with no penalties at all
– 6 Times Winners of the Pawnbroking Association Awards
What might we be surprised to learn about what else you do?
David Sonnenthal is the founder of New Bond Street Pawnbrokers. David took an unusual route into pawnbroking, moving into the industry after a successful career in show business. Between the ages of 17 and 26, he worked as a professional actor, appearing in a variety of productions on both stage and screen. In 1996 he even won the prestigious Perrier Award for acting at the Edinburgh Fringe Festival.
His pawnbroking career in London started quite by chance after he discovered the future site of New Bond Street Pawnbrokers during an acting audition in 1999. Immediately seeing the shop’s potential, he turned it into a successful pawn shop London business and went on to become one of the UK’s top pawnbrokers.
David is a highly respected figure in the pawnbroking industry, winning the National Pawnbroker Association’s award six times in 2025, 2024, 2022, 2021, 2019, and 2008. Over the course of his 25-year career, he has gained a reputation as one of the pioneers of UK and London’s pawnbroking. He is a regular fixture in the British media, often providing expert advice on market values.
Never one to lose touch with his roots, David has even managed to continue his entertainment career as the resident dealer on Channel 4’s popular Four Rooms TV series.
Fascinating fact/statistic about your business
We won over 40 awards and nominations over time, including 6 times as winners of the prestigious national Pawnbroking Association Award
Do you have a MSJA member-to-member ongoing offer?
5% Monthly Interest rate (60% annual) on luxury assets from watches, diamonds, and jewellery, to art, paintings and classic cars.
You can view the full member directory listing for New Bond Street Pawnbrokers here
