In 2003, Cordings’ management team approached their best customer with a proposal for a management buyout. Just three minutes into their carefully prepared presentation, the customer interrupted to say yes. That customer was Eric Clapton.
“I first became aware of Cordings in my mid-teens,” Eric recalls. “I grew up in the countryside, and visiting London to listen to musicians was the highlight of our week. Since it was hard to get home late, I’d spend the hours until dawn wandering the West End. Cordings left a lasting impression on me as a place of tradition and the heritage of England.”
Eric has played a key role in revitalising Cordings as the home of country clothing, including the launch of a women’s range in 2003. “I knew my wife struggled to find clothes that were both practical and stylish. The lines are very flattering and feminine, and while the fabrics are lighter, they still retain the essence of Cordings’ core products.” Whenever his schedule permits, Eric is deeply involved in selecting tweeds for the new seasons, and his contributions to the design process are invaluable.
